Sainsbury's Jamie Oliver Roadshow

Sainsbury's historic winter advertising campaign featured Jamie Oliver on a mobile roadshow, giving cookery demonstrations in various locations.

On-Site Kitchen Rentals Ltd supplied and installed cooking and preparation equipment to an articulated branded trailer for use by Jamie Oliver and his team during the demonstrations.

Back-up Kitchens

Back-up kitchens were provided on each occasion for off camera production, cooking up to 40 high quality food lines from the Sainsbury's range..

Several polished TV adverts were created starring Jamie and showing the roadshow in action.

The campaign was repeated over three years, travelling throughout the UK, with each town visit approximately a week apart.

Early Start

For each location, Maxi and Sprinter kitchens were delivered and installed the day before the event, with production starting at 5:30am ready for demonstrations from 2pm.