Sainsbury's historic winter advertising campaign featured Jamie Oliver on a mobile roadshow, giving cookery demonstrations in various locations.
On-Site Kitchen Rentals Ltd supplied and installed cooking and preparation equipment to an articulated branded trailer for use by Jamie Oliver and his team during the demonstrations.
Back-up kitchens were provided on each occasion for off camera production, cooking up to 40 high quality food lines from the Sainsbury's range..
Several polished TV adverts were created starring Jamie and showing the roadshow in action.
The campaign was repeated over three years, travelling throughout the UK, with each town visit approximately a week apart.